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Some companies such as Burger King are starting a new kind of advertisement, called "buzz marketing". Buzz marketing occurs when a company hires people to call their friends and tell them to buy a product. This seems to be the easiest way to take advantage of word-of-mouth advertisement. The main question raised is if this method is ethical. It doesn't seem right for a company to control a person's freedom of speech by suggesting that they tell a friend that a product is worth buying. Another idea to keep in mind is why word-of-mouth advertisement is so effective? People listen to the ideas and opinions of their friends because they're genuine and generally helpful. What happens then when a friend becomes part of the din of everyday advertisement? Then the marketing industry has effectively ruined another good thing. So the next time you get an email or a phone call from an acquaintance urging you to buy something, think twice about where the information is coming from.